Symptoms on one site. Medications on another. Drug prices on a third. Insurance questions on a fourth. Provider search on a fifth. Each handoff loses the patient — and loses the behavioral signal that would make the next step smarter.
Each property stands alone — independently monetizable, independently scalable. The ecosystem layer is the skybridge connecting fully functional buildings. Remove the skybridge, every building still works. With it, intelligence compounds.
A consumer asks "Why is my Ozempic so expensive?" Watch what happens when the full network responds.
| GoodRx / TrumpRx | Cost Plus Drugs | BuiltForAI | |
|---|---|---|---|
| Model | Coupon aggregator / MFN portal | Fixed markup pharmacy | Interconnected knowledge network |
| Entry Point | Drug name search | Drug name search | Condition first (upstream) |
| Scope | Immediate fill savings | Consistent low pricing | Full journey: education → pricing → pipeline → benefits → care |
| Intelligence | None — transactional | None — supply chain | Compounding behavioral graph |
| B2B Value | Minimal | None | Employer cost intelligence |
| Defensibility | Scale + brand | Simplicity | Semantic graph + proprietary data |
The infrastructure is live. The architecture is proven. The 2026 market — with AI as discovery channel, data moats as the only defensible position, and platform consolidation accelerating — is precisely the environment this was built for.